Despite diverse histories, circumstances and cultures, almost every country in the world has agreed on the same set of goals for achieving a better future.

UNFPA has been given the task of implementing some of these goals that touch on the most sensitive and intimate spheres of human existence, including reproductive health and rights, gender relations and population issues.

Success, we have learned, requires patience, a willingness to listen carefully and a respect for cultural diversity. This is part of what we mean by a culturally sensitive approach. The approach comes to life through the nine case studies we have collected.